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Locating a business in the most vibrant part of any city is, well, good business. Innovation, creativity and entrepreneurial spirit all manage to coalesce in South End, yielding the ideal setting for all but the most institutional of businesses.

Ingenuity and imagination can be contagious, so you’ll find a disproportionate number of design studios, ad agencies, architecture firms, artists and galleries happily going about their creative professions here. Whether a bank or a café or a restaurant, this energy rubs off on everyone.

South End is a great place to recruit bright, enthusiastic employees. Or, conversely, for those bright folks to find a great job.